ALTON, AN INCREDIBLE HISTORY
ALTON is the alliance of innovation and technological expertise adapted to the specific material constraints of vintage vehicle.
Passionate about technological challenges and interested in classic British motorcycles, Paul Hamon decided 25 years ago, in 2000, to dedicate himself to the development, manufacturing, and marketing of electric generators and electric starter kits for various brands of classic British motorcycles (Norton, Velocette, BSA, Triumph,…). ALTON was born.
The original design approach is to create objects that replace the ones sought to be replaced through modern combinations and strategic choices.
The goal is to adapt technological choices to the specific constraints of the vintage vehicle.
This design constraint is to respect the heritage character of classic vehicles and not distort the exterior appearance of these vehicles.
ALTON has developed specific expertise for the realization of its products in small and medium series, which constitutes a technological challenge.
ALTON’s production is artisanal but novel and original, of electromagnetic and electromechanical products, involving skills and expertise rarely brought together.
With over 25 years of international marketing of its products, ALTON relies on a very detailed knowledge of the particular clientele in their practice of classic motorcycles and the professional clientele in their technical and commercial expectations.
ALTON exports to more than 30 countries either directly to professionals (restorers of English motorcycles or spare parts companies) (90% of the clientele) or directly to private individuals via mail order (10% of the clientele).
Today, ALTON is:
- A small company of 4 people: 1 director, 1 production manager, and 2 operators.
- Expertise and know-how in the design and manufacture of innovative products in the field of classic British motorcycles.
- An international network of distributors.
- A niche market for a clientele of demanding connoisseurs.
ALTON is the alliance of innovation and technological expertise, specifically adapted to the material constraints of vintage vehicles.
Our mission is to breathe modern and reliable technology into classic motorcycles, without ever distorting their heritage.
Our History and Philosophy
Genesis of Innovation
Passionate about technological challenges and classic British motorcycles, Paul Hamon decided in the early 2000s to dedicate himself to the development, manufacturing, and marketing of innovative electrical solutions. ALTON was officially born in 2002.
For more than 20 years, ALTON has been designing, manufacturing, testing, and selling highly specialized products: electric generators and electric starter kits. These products are intended exclusively for different brands of classic British motorcycles, such as Norton, Velocette, BSA, Triumph, and Vincent.
Respect for Heritage
Our original design approach consists of creating objects that replace the original ones through combinations and choices of modern technologies. The goal is to adapt the technological options to the specific material constraints of the vintage vehicle.
Our fundamental constraint is to respect the heritage character of classic vehicles and not distort the exterior appearance of these vintage motorcycles. We further guarantee that a return to the original configuration remains possible.
Our Expertise and Reach
ALTON has developed a unique and original expertise for the realization of its products in small and medium series, which constitutes an uncommon technological challenge.
Our production is artisanal but novel, combining electromagnetic and electromechanical skills that are rarely brought together.
With over 20 years of experience in international marketing, we rely on a very detailed knowledge of our clientele:
- We export our products to more than 30 countries worldwide.
- 90% of our business is directed towards a professional clientele (restorers of English motorcycles or spare parts sales companies), making us a privileged B2B partner.
- 10% of our clientele consists of informed private individuals, through mail order (VPC).
The Continuity of Alton
It is with deep emotion that we announced the departure of our founder, Paul Hamon, in June 2025.
Today, Cécile Ferec, his wife, has taken over the management of the company and ensures its continuity, thus perpetuating Paul’s initial commitment. She is supported by Laurent, Arnaud, and Sylvain, who form the operational team (one production manager and two operators).
Together, we ensure the continuity of our unique mission: serving the market of classic British motorcycles. Strengthened by this expertise, we position ourselves in an international niche market, in close collaboration with our network of distributors to satisfy the expectations of our clientele of informed and demanding enthusiasts.
Your trust is our driving force.
